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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

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From interruption to education: The key mindset shift business owners need to grasp in 2016 and beyond

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has …

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Twitter remains a paradox in Australia – numbers down but usage explodes (research)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The annual Australian Sensis Social Media Report, released today, contains some very interesting statistics around Twitter in particular. According to the Sensis data, Twitter's Australian numbers …

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Planning and prioritising your content marketing ‘rocks’

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Content marketing can be quite confusing at times, especially if it's not something you do innately as part of your job, or in your role as a business owner. Even those of us who are neck-deep in …

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Online corporate newsrooms are not up to scratch, according to journalists

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Online corporate newsrooms - or online press offices or brand newsrooms as they're also known - provide companies and organisations with a terrific opportunity to publish easy-to-find, up-to-date …

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The most important personal asset an aspiring thought leader can have

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Regardless of the field in which you operate, established and aspiring thought leaders need to know their stuff. That’s a given. They need to be disciplined, friendly, persistent, empathetic, humble, …

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Twitter may be facing some challenges, but don’t under-estimate its power to influence

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

This often comes as a bit of shock for many people when I mention it, but Twitter is not the biggest social media platform on the planet. Indeed, Twitter has faced its fair share of challenges in …

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