Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
I've enjoyed digging into David Hieatt's book Do Purpose: Why brands with a purpose do better and matter more. Hieatt built Howies into one of the most influential active sports brands in recent …
At one point, our professional personal brands are surrounded by a lot of ‘white space’. As the saying goes, your personal brand is “what people say about you when you’re not in the room” – …
It wasn't all that long ago I was in a similar boat to the one many professional people find themselves in. I HATED public speaking, pure and simple. The thought of getting up in front …
Continue Reading about How I went from nervous wreck to professional speaker →
I didn't read this first (obviously!) - and it cost me heaps of time and headspace. Don't be like me :) One of the most powerful exercises you can do before committing to run a business off the …
Continue Reading about Planning to build a business around your personal brand? Read this first! →
Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England. YATM started as a weekly newsletter in …
There’s a saying that your brand is not what you say it is, it’s what Google says it is. That being the case, if you Googled your name, what would you find? Two things to consider …
Continue Reading about The importance of a ‘body of work’ in building your professional reputation →
