The November slate of Reputation Revolution podcast episodes focused on creating your own content and generating media exposure for your personal brand. We kicked off the month with an interview …
198: How to generate positive press coverage with veteran journalist & editor, Darren Slade
Generating media exposure is a powerful way to boost not only your professional profile, but also enhance your credibility and authority in the industry or the profession in which you operate. But …
What does the media look for in an expert commentator?
Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert …
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How to make your advertising and promotional campaigns work harder
The ongoing disruption of traditional media continues to wreak havoc on the marketing industry. The reach of traditional media has diminished in the wake of the ongoing explosion of online channels …
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Content marketing for PR: How owned media can lead to third-party editorial exposure
Once upon a time Fairfax Media published this article – GP rebate: What I do for the $37.05 that no one wants to pay – by Sydney general medical practitioner, Dr Elizabeth Oliver. It was published …
Insider tips for getting media exposure for your brand, cause or issue
The rise and rise of social media and online publishing platforms such as blogging and podcasting has spawned millions of micro media channels around the world and in doing so has greatly …
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