"Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded …
Sell the light, not the lightbulb
Trevor Young
Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
