Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Marketing Communications

257 PR, social media and content marketing predictions for 2016 (plus a ‘best practice’ Blab!)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts. David, who runs the excellent Digital Marketing …

Continue Reading about 257 PR, social media and content marketing predictions for 2016 (plus a ‘best practice’ Blab!) →

Sell the light, not the lightbulb

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

"Sell the light, not the lightbulb." It's one of my favourite sayings and is super-relevant when it comes to marketing one's brand in today's hyper-connected and information-overloaded …

Continue Reading about Sell the light, not the lightbulb →