Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
In a previous article I unpacked a concept I call Micro-Acts of PR, or MAPRs, explaining how small moves can build big reputations over time. In this issue, I want to show what that looks like in …
Continue Reading about The PR tactic hiding in plain sight that most people dismiss as frivolous →
Here are a couple of timely reminders regarding how we communicate our business and personal brand, plus a shift in vibe for LinkedIn: Can we fall back in love with the platform? And for added …
Continue Reading about Two timely reminders and a thought provocation →
Okay folks … I’ve got three things for you to think about this week. This is relevant if you’re keen to raise your personal brand visibility, credibility and …
LinkedIn has just alerted me to the fact I've been a member of the platform for 20 years - wow! You'd have to say a bit's changed. With that in mind, here are some observations, with a bit of …
Continue Reading about Key observations from being on LinkedIn for 20 years →
On LinkedIn (indeed, most social channels) there's an obsession with audience reach. I get it, we've all fallen foul of this vanity metric at some point. But unfortunately, when we focus on pure …
In this episode of the Reputation Revolution podcast, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding …
