On LinkedIn (indeed, most social channels) there's an obsession with audience reach. I get it, we've all fallen foul of this vanity metric at some point. But unfortunately, when we focus on pure …
The power of two to build your brand on LinkedIn with Michelle B Griffin & Michelle J Raymond
In this episode of the Reputation Revolution podcast, I chat with Michelle B Griffin and Michelle J Raymond (AKA #MichelleSquared) about their new book - The LinkedIn Branding …
Unlocking the LinkedIn algorithm with Richard van der Blom
If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications …
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CASE STUDY: How lawyer Alex Martin uses LinkedIn, podcasts and the media to build strategic visibility and trust in the marketplace
My podcast REPUTATION REVOLUTION is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's …
How to build your personal brand using LinkedIn Company Pages
If you’re building a professional personal brand today, there’s probably a 95% chance you’re on LinkedIn. You might not be as strategically active as you could be (that’s a story for another day!), …
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How to become a credible authority on LinkedIn
I recently had the privilege of appearing on Michelle J. Raymond's Good for Business Show. Michelle runs the Good Trading Co. and is passionate about helping entrepreneurs grow their business using …
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