One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key …
3 businesses that are killing it with their video content
It's no secret video is changing the marketing ballgame. When anyone - businesses large and small, nonprofits or professional experts - can produce video online for free or very little money down, the …
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The content factory that fuels your PR efforts
When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create …
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Dissecting the state of content marketing in Australia
This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in …
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Dissecting the state of content marketing in Australia
This week Andrés López-Varela, Matt Allison and I hosted a live Google Hangout with guests Carolyn Hyams, Peter Gearin and Branka Injac Misic to discuss the state of content marketing in …
Continue Reading about Dissecting the state of content marketing in Australia →
How to gather insights for your content marketing for PR program
Any time you embark on a content marketing for PR plan, it’s advisable to start watching and listening to what’s going on in and around your virtual world. Not just a cursory scan of the interwebs: …
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