Mark Masters helps people to own their media. Mark has been running the UK-based marketing and design agency The ID Group for eight years. In more recent times he has concluded, like many other …
The power of truth and realism in content marketing and communications
Today more than ever we have to tell stories if we want our message to cut through the noise and resonate with its intended audience. Or so we're told over and over again as if it's something new. …
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The Story of Content: New documentary charts the rise and rise of content marketing
Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small …
Why your brand needs to get out there and start Blabbing!
There's a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there's some new social network springing up, attracting some hype …
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Professional speakers need more than just a media profile today
Since I joined the professional speaking circuit a few years back, I've been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others - like me …
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If we trust experts as a source of information for a company, why aren’t there more ‘out there’ in the marketplace?
The Edelman Trust Barometer is a worthwhile research report released annually. Simply, it 'takes the pulse of the people' in terms of whom we trust, and how much we trust them when it comes to …