Podcasting has been getting a bit of positive press of late as the public catches on to the advantages of listening to audio-on-demand. Entrepreneur Suzi Dafnis has been podcasting since 2010 and …
Why company directors need to be ‘out, loud and proud’ on social media
Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its …
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044 How to use Twitter to grow your professional profile and influence
Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts. Trevor Young aka 'The PR Warrior' explains why Twitter works best when …
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044 How to use Twitter to grow your professional profile and influence
Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts. Trevor Young aka 'The PR Warrior' explains why Twitter works best when …
Continue Reading about 044 How to use Twitter to grow your professional profile and influence →
Why the future of marketing is heart first, calculator second
It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation …
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043 Using Facebook to build your personal brand with Loren Bartley
Facebook has undergone a lot of changes in recent times, but is it still a useful channel for business professionals wanting to grow and communicate with their audience? In this episode Impactiv8's …
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The power of podcasting and why businesses should take audio-on-demand seriously
I'm an unashamed fan of podcasts. I'd probably listen to some six hours' worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the …
The Katering Show is set to become a YouTube sensation (if it’s not already by the time I finish writing this!)
Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering …
Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com
Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced …
042 Content marketing for business professionals and aspiring thought leaders
Creating and publishing original content is critical if you're a business professional looking to build your personal profile, influence and authority. The PR Warrior Trevor Young discusses his …
Building a strong personal brand in a conservative professional industry
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social …
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Have you checked the new Twitter Analytics function yet?
A note from Twitter appeared on my feed this morning alerting me to the fact that I could now access the platform's new Analytics Dashboard. (N.B. It may have popped up earlier, this was the first …
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