Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

The power of podcasting and why businesses should take audio-on-demand seriously

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I'm an unashamed fan of podcasts. I'd probably listen to some six hours' worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the …

Continue Reading about The power of podcasting and why businesses should take audio-on-demand seriously →

The Katering Show is set to become a YouTube sensation (if it’s not already by the time I finish writing this!)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering …

Continue Reading about The Katering Show is set to become a YouTube sensation (if it’s not already by the time I finish writing this!) →

Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced …

Continue Reading about Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com →

042 Content marketing for business professionals and aspiring thought leaders

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Creating and publishing original content is critical if you're a business professional looking to build your personal profile, influence and authority. The PR Warrior Trevor Young discusses his …

Continue Reading about 042 Content marketing for business professionals and aspiring thought leaders →

Building a strong personal brand in a conservative professional industry

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social …

Continue Reading about Building a strong personal brand in a conservative professional industry →

Have you checked the new Twitter Analytics function yet?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

A note from Twitter appeared on my feed this morning alerting me to the fact that I could now access the platform's new Analytics Dashboard. (N.B. It may have popped up earlier, this was the first …

Continue Reading about Have you checked the new Twitter Analytics function yet? →

My interview for Canberra’s Small Biz Intelligence Network

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I recently delivered a presentation for the Small Biz Intelligence (SBI) business network in Canberra. SBI focuses on “educating the entrepreneur” and business owner. It offers professional …

Continue Reading about My interview for Canberra’s Small Biz Intelligence Network →

The value a ‘socially visible’ CEO brings to the company they run

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called …

Continue Reading about The value a ‘socially visible’ CEO brings to the company they run →

Becoming an influential ‘go-to resource’ in your chosen field

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher …

Continue Reading about Becoming an influential ‘go-to resource’ in your chosen field →

Why content curators will grow their influence in 2015 and beyond

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As the digital content tsunami continues to crash down on us all, drowning us in news, information, opinions and insight (not to mention zany cat videos!), it won't be long before we all go …

Continue Reading about Why content curators will grow their influence in 2015 and beyond →

Why building a platform is critical for the success of your personal brand

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen …

Continue Reading about Why building a platform is critical for the success of your personal brand →

And my word for 2015 is …

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I'm sticking with just the one word...it's ART. Not 'art' as in Picasso (although it would be …

Continue Reading about And my word for 2015 is … →