The Edelman Trust Barometer (Australia) 2016 was unveiled in Melbourne this morning. The research runs pretty deep and there's a lot of data to sift through, but I just wanted to take this …
100b The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience
We're still celebrating the 100th episode of Reputation Revolution. In this 'sub-episode' (part B), we delve into our podcasting vault to unearth experts across blogging, podcasting, Facebook, …
100a The authentic thought leader: Unleashing the power of purpose
In part one of Reputation Revolution's 100th episode, host Trevor Young delves into the vaults to bring us four previous guests who inspired us with their thoughts, ideas and stories around …
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What it takes to be a ‘new’ thought leader today
‘Thought leadership’ can be quite a nebulous concept. Ditto authority, personal branding, reputation, and expert status. While track record and demonstrated outcomes from your body of professional …
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099 – TLT – Create real-time content with these mobile apps
One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app. In this Thought Leader Thursday riff, Trevor Young explains the lay of the …
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098 Storytelling for thought leaders with Shawn Callahan
Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their …
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The audio revolution gathers steam as Anchor creates waves in the social marketplace
As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people …
The power of micro social moments (and what brands can learn from NASA astronaut Scott Kelly)
A photo posted by Scott Kelly (@stationcdrkelly) on Jan 12, 2016 at 1:55pm PST Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on …
097 TLT – Planning your content themes with the PR Warrior, Trevor Young
It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you …
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When it comes to reaching and engaging with consumers, are our expectations too high?
This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's …
096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplace
Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena. In this chat with Trevor Young, Dr Jen explains the …
Test-driving MeVee: Building an audience one video live-stream at a time
I've been test-driving a new video live-streaming app in recent weeks. It's called MeVee, and it's pretty good. If you've heard of Twitter's Periscope app, it's like that - using your iOS device you …
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