As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people …
The power of micro social moments (and what brands can learn from NASA astronaut Scott Kelly)
A photo posted by Scott Kelly (@stationcdrkelly) on Jan 12, 2016 at 1:55pm PST Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on …
097 TLT – Planning your content themes with the PR Warrior, Trevor Young
It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you …
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When it comes to reaching and engaging with consumers, are our expectations too high?
This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's …
096 How Dr Jen Frahm positions her personal brand in a crowded corporate marketplace
Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena. In this chat with Trevor Young, Dr Jen explains the …
Test-driving MeVee: Building an audience one video live-stream at a time
I've been test-driving a new video live-streaming app in recent weeks. It's called MeVee, and it's pretty good. If you've heard of Twitter's Periscope app, it's like that - using your iOS device you …
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095 – TLT – The one advantage of blogging (that only bloggers are aware of)
It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their …
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094 Overcoming ‘Imposter Syndrome’ with leading business author and speaker, Andrew Griffiths
Andrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though …
093 – TLT – Five ways to boost your professional profile in the marketplace
It's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, …
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092 The power of relationships in business: Unpacking Darrel Griffin’s LinkedIn Manifesto
Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business. Darrel discusses with Trevor Young a manifesto …
091 TLT – The awesome role thought leaders play in our community
It's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace. While he understands …
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090 The media comes calling … now what? Interview with Simon Mossman
Simon Mossman is a business growth adviser with specialist skills in corporate communications, media and public relations. Following a long and varied career as a journalist, videographer, …
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