Additional menu

Trevor Young | PR, content and digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Trevor Young

Five podcasting formats you can use to help build trust and authority for your brand

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders - whoever it is you're trying to reach out to and …

Continue Reading about Five podcasting formats you can use to help build trust and authority for your brand →

What is content marketing for PR, and why does it matter?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a …

Continue Reading about What is content marketing for PR, and why does it matter? →

How to boost your professional profile using Medium

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought …

Continue Reading about How to boost your professional profile using Medium →

148 The Authentic Thought Leader (Bumper Episode)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we'd take this opportunity to dig into the vaults and bring to you some fantastic …

Continue Reading about 148 The Authentic Thought Leader (Bumper Episode) →

148 The Authentic Thought Leader (Bumper Episode)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we'd take this opportunity to dig into the vaults and bring to you some fantastic …

Continue Reading about 148 The Authentic Thought Leader (Bumper Episode) →

How to use ‘Spheres of Conversation’ to position your brand in the marketplace

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key …

Continue Reading about How to use ‘Spheres of Conversation’ to position your brand in the marketplace →

3 businesses that are killing it with their video content

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

It's no secret video is changing the marketing ballgame. When anyone - businesses large and small, nonprofits or professional experts - can produce video online for free or very little money down, the …

Continue Reading about 3 businesses that are killing it with their video content →

The content factory that fuels your PR efforts

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create …

Continue Reading about The content factory that fuels your PR efforts →

147 Being seen and being heard as a thought leader with Mitchell Levy

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

We are in the most dramatic human transformation the world has ever seen. We are currently transitioning from the industrial age to the social age, where technology is getting more advanced by the …

Continue Reading about 147 Being seen and being heard as a thought leader with Mitchell Levy →

146 Writing your first business book with Jaqui Lane

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Share your knowledge, increase your impact and influence by writing and publishing your own business book. Writing and publishing a book is a goal for many aspiring thought leaders, but it requires …

Continue Reading about 146 Writing your first business book with Jaqui Lane →

How to build trust in your business: Take people behind the scenes

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

VIDEO TRANSCRIPT: Trust or more importantly lack thereof, is a massive issue in this country. Now it's not just businesses and business leaders. We don't trust we hadn't trust politicians, …

Continue Reading about How to build trust in your business: Take people behind the scenes →

145 Evolving your story and message with workplace culture evangelist, Tristan White

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Tristan White’s story started like many others. He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team …

Continue Reading about 145 Evolving your story and message with workplace culture evangelist, Tristan White →