When it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. Let’s assume you’ve thought about your …
Taking a multidimensional approach to content marketing for PR
The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me …
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Think bigger! How to make the most of your content marketing ‘universe’
When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals …
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How Mark Masters harnesses the power of owned media to build a global personal brand
Author, speaker and content marketing agency owner - Mark Masters (pictured above, top right) - continues to carve out a global niche as a passionate advocate for building brands and businesses …
Seven wonderful (and diverse) examples of content marketing done right
I love seeing companies and organisations seizing the opportunity to become their own media channel by creating and publishing their own content. I often use examples of content marketing in …
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