Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in …
Continue Reading about RESEARCH: What types of content are Australian marketers using? →
When it comes to content marketing for PR, there's a lot you can do. Hence the importance of having a strategy. But let's put that aside for the moment. Let's assume you've thought about your goals …
Continue Reading about Think bigger! How to make the most of your content marketing ‘universe’ →
It's a truism that content marketing is a long term proposition. Unfortunately, however, this is quite often at odds with the 'quick results' mentality so many businesses have. In the overall scheme …
This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts. David, who runs the excellent Digital Marketing …
Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses. According to the just-released Content Marketing in Australia 2016: …
Content marketing continues to grow like crazy, with one research report boldly predicting that by 2019 it will become a 300+ billion industry. A growing number of brands - ranging from small …
