Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. In Australia, Bupa is best known for its health insurance business but it is …
CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information
Trevor Young
Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
