Trevor Young | PR, content and digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
I've been on social media since 2005 when I first joined LinkedIn, a time that if you invited someone to connect, you were definitely seen as a stalker. Ha! Thankfully things have changed a tad since …
Continue Reading about Revisiting my ‘rules of the road’: How to approach social media in 2022 →
I love this scene from the American football film Any Given Sunday, in which Al Pacino's character - a wily veteran coach - revs up his team at half-time. Throughout the speech, Pacino's Tony …
Continue Reading about Marketing communications today is a ‘game of inches’ →
I often chuckle to myself when I see digital marketing ‘gurus’ diss (organic) social media because, they claim, you can’t make sales using the medium. And they’re right, sort of. You can’t. …
Continue Reading about Reframing how we use social media: Presence + Value + Connection = Heat →
If you've been on LinkedIn in recent days, you will have potentially received a stack of invitations to subscribe to people's newsletters. That's because LinkedIn is opening up access to its …
We often get hung up in the content game focusing on our customers' challenges and pain-points. And rightly so - being relevant, useful and helpful for our audience is a good thing! But ... it's …
Continue Reading about Human content: take your brand to the next level →
Should you be doing a content strategy for your business ... or a social media strategy? A lot of people come to me to say, "Hey, I need a social media strategy, can you help me?" And of …
