This is the story of a startup Australian recruitment company and how it built its brand and its business using a combination of social media communications, content marketing and influencer …
This business has squandered a terrific opportunity. But you don’t have to.
I recently looked at the website of a business I spoke to a few years back regarding what they could be doing to raise their profile and desirability in the marketplace using a combination of owned, …
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From interruption to education: The key mindset shift business owners need to grasp in 2016 and beyond
Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has …
Twitter remains a paradox in Australia – numbers down but usage explodes (research)
The annual Australian Sensis Social Media Report, released today, contains some very interesting statistics around Twitter in particular. According to the Sensis data, Twitter's Australian numbers …
Planning and prioritising your content marketing ‘rocks’
Content marketing can be quite confusing at times, especially if it's not something you do innately as part of your job, or in your role as a business owner. Even those of us who are neck-deep in …
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Twitter may be facing some challenges, but don’t under-estimate its power to influence
This often comes as a bit of shock for many people when I mention it, but Twitter is not the biggest social media platform on the planet. Indeed, Twitter has faced its fair share of challenges in …