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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

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From interruption to education: The key mindset shift business owners need to grasp in 2016 and beyond

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Business owners need to change their mindset if they want to thrive in today’s socially-connected economy. Old school marketing - interrupting people with your blatantly promotional messages - has …

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Twitter remains a paradox in Australia – numbers down but usage explodes (research)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The annual Australian Sensis Social Media Report, released today, contains some very interesting statistics around Twitter in particular. According to the Sensis data, Twitter's Australian numbers …

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Planning and prioritising your content marketing ‘rocks’

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Content marketing can be quite confusing at times, especially if it's not something you do innately as part of your job, or in your role as a business owner. Even those of us who are neck-deep in …

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Twitter may be facing some challenges, but don’t under-estimate its power to influence

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

This often comes as a bit of shock for many people when I mention it, but Twitter is not the biggest social media platform on the planet. Indeed, Twitter has faced its fair share of challenges in …

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The audio revolution gathers steam as Anchor creates waves in the social marketplace

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people …

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The power of micro social moments (and what brands can learn from NASA astronaut Scott Kelly)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

A photo posted by Scott Kelly (@stationcdrkelly) on Jan 12, 2016 at 1:55pm PST Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on …

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