The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs …
Digital services lead the way as Australian PR firms invest in growth (REPORT)
Australia's public relations consulting industry seems to be in pretty healthy shape if a new survey is any indication. The annual Public Relations Institute of Australia’s (PRIA) consulting …
Love your work? Promote your small business online with a #spruik
Accounting software company MYOB has just launched Love Your Work, a campaign that encourages Australian small business owners to showcase via the social web their unique passion, product or …
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What do you do? How a former academic turned ‘eclectic’ digital geek positions herself in the marketplace
Joanne Jacobs is a company director and a digital strategist. She's also a blogger, a trainer, a public speaker, a change manager, an operations and project manager; she does business development, and …
Is it best to brand your business as your personal name? (Interview on Digital Marketing Radio)
I was recently interviewed by David Bain for his UK-based Digital Marketing Radio podcast (you can listen via SoundCloud player below if you're looking for something to do other than grocery shopping …
The one massive opportunity most businesses are missing on Twitter
Okay, this is anecdotal but borne of years of active 'in the trenches' Twitter service plus keen observation of other people's activities on the social platform. Here's the thing. I quite regularly …
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