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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

PR Warrior

It took the Queensland Police Service just 37 words to show why it’s better at social media than 99% of brands

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I've always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen the connection it has with the public. I mean, how could you not …

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Check out these two quality local content marketing and brand journalism podcasts

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts - Brand Newsroom out of Perth, which has been one of my faves …

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What is the difference between marketing and PR?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I'm often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, …

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Consistency is key for social media success

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating …

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Why company directors need to be ‘out, loud and proud’ on social media

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its …

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Why the future of marketing is heart first, calculator second

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation …

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