Some of you may or may not know that aside from blogging (and speaking and consulting and running workshops), I also moonlight as the host of my own podcast called REPUTATION REVOLUTION. The podcast …
Edelman Trust Barometer 2016: Serious trust issues emerging, according to Australian study
The Edelman Trust Barometer (Australia) 2016 was unveiled in Melbourne this morning. The research runs pretty deep and there's a lot of data to sift through, but I just wanted to take this …
What it takes to be a ‘new’ thought leader today
‘Thought leadership’ can be quite a nebulous concept. Ditto authority, personal branding, reputation, and expert status. While track record and demonstrated outcomes from your body of professional …
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The audio revolution gathers steam as Anchor creates waves in the social marketplace
As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people …
The power of micro social moments (and what brands can learn from NASA astronaut Scott Kelly)
A photo posted by Scott Kelly (@stationcdrkelly) on Jan 12, 2016 at 1:55pm PST Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on …
When it comes to reaching and engaging with consumers, are our expectations too high?
This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's …