Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
I attended one of Bruce Springsteen's Melbourne concerts last week. I'm a bit spoiled, it was the second time I'd seen him in under 12 months :) While I enjoyed the concert immensely and was with …
Continue Reading about What content marketers can learn from Bruce Springsteen →
I recently published an article about a small US pen, paper and ink company. The article was essentially a case study on how pen-turning enthusiast Brian Goulet (pictured below) and his …
Many companies (large and small, 'business-to-business' and 'business-to-consumer') have latched on to content marketing, understanding fundamentally that publishing your own interesting and …
PART 1 - THE BACKGROUND Too often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and …
Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed. That's one of …
