Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Content marketing

Creating content with passion with Brian Goulet, CEO of The Goulet Pen Company

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  I recently published an article about a small US pen, paper and ink company. The article was essentially a case study on how pen-turning enthusiast Brian Goulet (pictured below) and his …

Continue Reading about Creating content with passion with Brian Goulet, CEO of The Goulet Pen Company →

Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

  Many companies (large and small, 'business-to-business' and 'business-to-consumer') have latched on to content marketing, understanding fundamentally that publishing your own interesting and …

Continue Reading about Everything you need to know about social media and content marketing, you can learn from this pen, paper and ink company →

CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

PART 1 - THE BACKGROUND Too often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and …

Continue Reading about CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company →

Best-selling author David Meerman Scott updates us on the new rules of marketing and PR

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Despite the massive take-up of new media technologies over the past six to seven years, the basic strategies of marketing in an ever-evolving hyper-connected world have not changed.  That's one of …

Continue Reading about Best-selling author David Meerman Scott updates us on the new rules of marketing and PR →