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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Content marketing

Fast track your content marketing smarts and start becoming your own media channel today!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published …

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The 4 types of content thought leaders need to be aware of

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you're going to make an impact as a thought leader, you're going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or …

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A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' …

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Why thought leaders need a ‘home base’ for their content

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

EPISODE 5 OF THE REPUTATION REVOLUTION PODCAST In this episode of the Reputation Revolution podcast we focus on why it's important for aspiring leaders to establish an online content hub or 'home …

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How Bluewire Media creates web marketing that works, with Adam Franklin

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The world of marketing is changing at a fast rate of knots. That much we are all very aware of. Content is increasingly playing a crucial role in attracting the public to your company's virtual door; …

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WRAP-UP: What caught the Warrior’s eye this week (w/c April 14)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

It's been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia's …

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