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Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Content marketing

#FromTheVault: The content marketing revolution started bubbling to the surface in 2012 – but the core message remains the same!

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

NOTE: I WROTE THIS ARTICLE EARLY IN 2012 - WHILE SOME POCKETS OF BUSINESS HAVE PROGRESSED DOWN THE CONTENT PATH, THE SENTIMENT OF THE ARTICLE STILL RESONATES TODAY, 3 YEARS LATER: WHAT DO YOU …

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CONFESSION: My readers have lots of issues (and I’m tipping they’re not alone!)

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I recently ran a survey of my readers to try and identify what challenges they were facing ... what pressing marketing/PR issues were keeping them awake at night. And can I say, there's a lot! As …

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Cracking the content code with Mark Schaefer

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I'm an unabashed fan of Mark Schaefer and how he goes about his business. If you haven't heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant …

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Understanding the power of owned and earned media in an ‘opt-in’ world

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I don't know about you but these days I seem to be getting 'buffeted' from all angles by people trying to sell me stuff. And it's getting worse - the more communications channels that spring up, the …

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What are your biggest PR and marketing challenges today?

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the …

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‘Minnow’ named as most influential Australian brand on LinkedIn, ahead of major blue chip companies

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Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

An Adelaide-based 'minnow' - Australian Institute of Business - has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today …

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