This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's …
Content marketing: How much information should you give away for free?
Set your knowledge and ideas free! It's a powerful proposition that sits at the heart of content marketing but equally it can be somewhat tricky as well. I hear time and time again a key …
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How your business can get the edge with video live-streaming
There's a lot happening on the video live-streaming front currently. So much so I think you can safely say it will build upon last year's hype to become an entrenched bona fide social media trend …
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Tips for creating content that engages people (new research)
The more information-dense the online world becomes, the harder it is to cut through the noise and resonate with the right people - i.e. those that fit your designated target audience …
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Here are 6 important things to consider when planning your company blog
We recently published an article entitled: It’s what you DON’T do with your company blog that speaks volumes about your business. The upshot of that post was, if you neglect your company blog you …
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257 PR, social media and content marketing predictions for 2016 (plus a ‘best practice’ Blab!)
This week I had the pleasure of being part of David Bain's marathon Blab session: Digital Marketing Predictions for 2016 from 54 Different Experts. David, who runs the excellent Digital Marketing …