Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
The content you publish, distribute and amplify can have a significant impact on your brand’s visibility in the marketplace. But you need to be strategic about it. Just banging out stuff willy-nilly …
Continue Reading about Building strategic visibility using a content-first approach to PR →
I've just published my second book. It's called Content Marketing for PR: How to build brand visibility, influence and trust in today's social age (here is the official website if you'd like to know …
Continue Reading about Three reasons why I wrote my book ‘Content Marketing for PR’ →
We know that podcasting is really coming into its own as a powerful way to communicate with your community: customers, influencers, stakeholders - whoever it is you're trying to reach out to and …
Content marketing for PR is about becoming your own media channel so you can communicate directly with your target audiences and in doing so, influence the outcome you’re after. This can work in a …
Continue Reading about What is content marketing for PR, and why does it matter? →
One of the core planks of a content marketing for PR strategy is to understand the position you want your brand to occupy in the marketplace, relative to your goals and the competitive landscape. Key …
When planning your content marketing for PR program, try mixing up the types of content you produce. I explain more in this brief video. VIDEO TRANSCRIPT: In all likelihood, the content you create …
Continue Reading about The content factory that fuels your PR efforts →
