UNLOCK THE POTENTIAL OF YOUR BUSINESS THROUGH THE POWER OF PR, CONTENT AND DIGITAL COMMUNICATIONS!
Introducing Pocket PR Essentials (Vol. 1), my audio-only micro-coaching series for ambitious business owners and entrepreneurial professionals.
THINK:
- Training and inspiration in your pocket – listen on-the-go via your podcast app (yep, this is a private podcast so you can listen to it via Apple Podcasts, PocketCasts etc)
- Bite-sized tips, ideas and insights on how to get focused and creative in your PR, content and digital communications efforts
- x36 micro-episodes/lessons, 6-12 mins in length, dropping three times per week for three months (episodes released every 2-3 days)
PLEASE NOTE: The audio feed is available for six months from time of purchase. Why a time limit? Because the goal is to take action: listen to the micro-episodes and build upon your knowledge, hopefully implementing those ideas that resonate and that you think will work for your business.
>>> SUBSCRIBE HERE – SPECIAL LAUNCH PRICE APPLIES <<<
______________________________
In order to grow your business and personal brand today – in a way that’s purposeful and sustainable – you need to consistently become:
- KNOWN by the right people for all the right reasons: recognised for who you are, what you do and what you stand for
- TRUSTED AND RESPECTED for your ideas, your insights, your knowledge and expertise
- FRONT OF MIND with the people who make up your desired target audience groups: your ideal clients and customers, and let’s not forget those who influence them, and
- TALKED ABOUT in a positive way in the marketplace: genuine word of mouth, not just from satisfied clients, but others in your network, your industry or community: remember, today, everyone is an influencer!
Being known, liked, trusted and respected, front of mind, and talked about – these are important forerunners to enduring commercial success, and can help with:
- increased leads and sales (revenue growth)
- reduced sales cycle (shortened customer journey)
- media and speaking opportunities (increased marketplace visibility)
- potential partnerships and collaborations
But these things just don’t happen by chance: an ongoing strategic and coordinated effort is needed – big picture thinking combined with a savvy blend of content, digital communications and earned media activities.
Building a strong brand and reputation today is big, meaty, challenging stuff requiring you – the business owner – perhaps to let go of outdated thinking, maybe even change the way you have traditionally marketed your brand … to adopt a mindset and a willingness to build and interact with a defined audience, to deliver value over and above your products and services, and connect more deeply with the people who matter most to the success of your business (or cause or issue, if that’s your end game).
So, how can you start making inroads to extend the reach of your voice, to influence perceptions and grow the reputation of your business, as well as nurture strategic relationships that generate sustainable, positive results for you over the long term?
The answer is public relations … but not as you know it!
______________________________
Introducing Pocket PR Essentials, your first step in understanding how you can get the most from PR, content and digital communications, in order to …
(a) DEVELOP a solid foundation for your marketing efforts, so you can in turn …
(b) CREATE more buzz and impact in the marketplace, and …
(c) BUILD an enduring brand and business that reaches its full potential.
Pocket PR Essentials — the easy-to-listen-to audio-only program for ambitious business owners and entrepreneurial professionals.
[ PLEASE NOTE: Audio available for six months from time of purchase ]
>>> SUBSCRIBE HERE – SPECIAL LAUNCH PRICE APPLIES <<<
Happy listening!
~ Trevor
Leave a Reply