Prefer to listen? Short-form audio - or micro-podcasting, as it's also known - is the latest trend to emerge on the social web. When I first wrote about this trend in my book Content …
Making a ‘Racket’: How to build your personal brand through micro-podcasting
Trevor Young
Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
