As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people …
Where does your brand fit in the social media and content marketing equation?
We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one's community, relationship building …
Why the future of marketing is heart first, calculator second
It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation …
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Valuable lessons from ten established thought leaders
To mark the 25th episode of the REPUTATION REVOLUTION podcast, I highlight 10 thought leaders from Australia, England and the US and discuss some of the lessons we can take away from each one. I list …
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The power of authenticity in building a strong and trusted personal brand
Authenticity. It’s a word we hear often when it comes to blogging and social media. It seems weird, doesn’t it? We’re human, right? Aren’t we authentic? Well, yes – and no. Here’s the thing. Some …
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Eight personal branding lessons from the ‘Top 40 Social Selling Marketing Masters’
Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It's a great list, featuring a veritable who's who of …