To grow your business today in a way that’s purposeful and sustainable, chances are you need to consistently become:
👉 KNOWN by the right people for all the right reasons: recognised for who you are, what you do and what you stand for
💪 TRUSTED AND RESPECTED for your ideas, your insights, your knowledge and expertise
😎 FRONT OF MIND with the people who make up your desired target audience groups: your ideal clients and customers, and let’s not forget those who influence them
👄 TALKED ABOUT in a positive way in the marketplace: genuine word of mouth, not just from satisfied clients, but others in your network, your industry or community: remember, today, everyone is an influencer!
Being known, liked and trusted, front of mind and talked about – these are all forerunners to leads, sales and enduring commercial success.
But they don’t just happen by chance: an ongoing strategic and coordinated effort is needed.
This is big, meaty, challenging stuff requiring you – as a business owner – to maybe let go of outdated thinking, perhaps even changing the way you have traditionally marketed your brand … to adopt a mindset and a willingness to build and interact with a defined audience, to deliver value over and above your products and services, and connect more deeply with the people who matter most to the success of your business (or cause or issue, if that’s your end game).
So, how can you start making inroads to extend the reach of your voice, to influence perceptions and grow the reputation of your business, as well as nurture strategic relationships that in turn will help generate sustainable, positive results for you over the long term?
The answer is public relations, but not as you know it.
🤔 Are you keen to explore these ideas further?
In this free limited audio series – my ‘secret’ (private) podcast! – I lay out the situation facing all business owners, providing what I see as the opportunities for brands to gain an edge over the competition in a way that’s purposeful and respectful.
Listen on-the-go via your podcast app!
[ SUBSCRIBE HERE ]
Here is the list of episodes:
- Ep.1: The backdrop: The situation we find ourselves in (10 mins)
- Ep.2: The solution: If it’s meant to be, it’s up to me! (14 mins)
- Ep.3: Enter public relations, but not as you know it: Your ‘new’ secret weapon (10 mins)
- Ep.4: Harnessing the power of today’s communications palette (10 mins)
- Ep.5: Clarity, confidence, and why mindset matters (14 mins)
Happy listening!
~ Trevor
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