“I fear not the man who has practised 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”
In terms of social media and content marketing, there’s a tendency for some people, when starting out, to be on as many channels at once.
I understand the temptation, but it’s not necessarily the best plan of attack. My advice has always been master one or two channels first, and then extend from there.
For me, it was blogging first, back in 2007. Then Twitter later that year, although I didn’t ‘hit my straps’ until 2008/09.
My focus on LinkedIn came years later, even though I had signed up to the platform in 2005 (it was a bit of a social wasteland in those days!).
Podcasting too came down the track.
String Nguyen has gone down this path too.
She first mastered video on the early live streaming app, Meerkat. Then she progressed to Snapchat.
Now she’s killing it with video on LinkedIn. (I think there may have been Facebook live streaming in there somewhere too 🙂
Ditto Mark Masters, from YOU ARE THE MEDIA.
He focused first on blogging, and then podcasting, and now is all over email as a communications tool.
What’s your ‘one kick’? Start practising it today!
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