Massive Reputation Revolution episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads!
When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business … or you might want to supercharge things through paid advertising.
Paid media takes many guises in the digital world.
To help us unpack what can be a somewhat complex area to many people, we’ve put together three experts in the virtual room to provide their take on what’s happening currently in the world of digital marketing.
- Melinda Samson, founder of Click-Winning Content
- Kym Wallis, founder of the Higher Ranking digital agency
- Myles Harris, independent Facebook ads and social media advertising specialist.
It’s a full-throttle conversation, which takes in many aspects of the paid digital arena, including:
- Facebook/Instagram (Meta) advertising
- Google ads/paid search
- YouTube ads
We also cover SEO and LinkedIn lead generation, as well as last touch attribution and remarketing.
It’s rare to get so much knowledge and in-the-trenches experience packed into the one episode!
An example of one terrific tip:
If you have one takeaway from this episode, it’s this – never accept anything AI-generated from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing.
Thanks for listening!