The other day brought news that a Perth-based coffee company had taken down its Facebook page after experiencing first-hand the ire of consumers upset at the way the brand was using 'porn inspired' …
A tale of two coffee brands: One uses sex to sell coffee beans, the other passion and storytelling
Trevor Young
Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
