The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs …
Love your work? Promote your small business online with a #spruik
Accounting software company MYOB has just launched Love Your Work, a campaign that encourages Australian small business owners to showcase via the social web their unique passion, product or …
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The one massive opportunity most businesses are missing on Twitter
Okay, this is anecdotal but borne of years of active 'in the trenches' Twitter service plus keen observation of other people's activities on the social platform. Here's the thing. I quite regularly …
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How Sean Callanan uses podcasting and social media to grow his profile and influence in digital sport
Self-confessed sports geek Sean Callanan is a perfect example of how someone with passion and expertise can strategically use social media and online publishing platforms to leverage themselves into a …
THE NEW THOUGHT LEADER: Building visibility, influence and trust in a digital world
I must admit I have a love-hate relationship with the term ‘thought leader’. Having been a PR practitioner for over two decades, I’ve spent a good part of my professional life helping people – my …
THE THOUGHT LEADER JOURNEY: How blogging and social media give Jason Berek-Lewis credibility within the digital healthcare sector
In this episode of Reputation Revolution, I speak with digital health influencer, Jason Berek-Lewis. Jason is an evangelist for digital innovation in healthcare; he is a prominent blogger at …