As social media becomes noisier, more one-way and as a consequence less social (thank you marketers), it's been refreshing to hang out on a new content platform that's inhabited by real people …
The power of micro social moments (and what brands can learn from NASA astronaut Scott Kelly)
A photo posted by Scott Kelly (@stationcdrkelly) on Jan 12, 2016 at 1:55pm PST Last night my wife Tracey was all over the Scott Kelly story - the American astronaut who has just touched down on …
When it comes to reaching and engaging with consumers, are our expectations too high?
This question is for the PR and communications folks. The marketing people. The entrepreneurs and business owners. When it comes to reaching people with our message, are we still partying like it's …
Video live-streaming to get a ‘shot in the arm’ thanks to Facebook Live (but what will it mean for brands?)
Facebook has announced it's going to roll out its video live streaming service to the masses, which is great news for consumers but potentially challenging for brands. According to this statement, …
SOCIAL MEDIA CASE STUDY: Vision 2020 Australia campaign – #SnapForSight
BACKGROUND: Vision 2020 Australia is the country’s eye health and vision care peak body. Its mission is to be the national advocate to government working in partnership with members for policy change …
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How your business can get the edge with video live-streaming
There's a lot happening on the video live-streaming front currently. So much so I think you can safely say it will build upon last year's hype to become an entrenched bona fide social media trend …
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