Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Research

Trust takes a hammering in a turbulent year, but rebounds strongly in Australia

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Global PR firm Edelman has released its new Edelman Trust Barometer research report, which measures the levels of trust people have in the institutions of business, government, NGOs and the …

Continue Reading about Trust takes a hammering in a turbulent year, but rebounds strongly in Australia →

Using social media to build empathy and connection with your customers

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

THIS IS THE FOREWORD I WROTE FOR THE 2020 YELLOW SOCIAL MEDIA REPORT The use of social media in business is not really rocket science. Indeed, while social has in recent years become a bona fide …

Continue Reading about Using social media to build empathy and connection with your customers →

NEW RESEARCH: How are Australian consumers using social media?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The Yellow report into Australians' social media habits is now out, and it provides some serious food for thought for businesses that aren't yet taking social seriously. Firstly, let's look at some …

Continue Reading about NEW RESEARCH: How are Australian consumers using social media? →

RESEARCH: What types of content are Australian marketers using?

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in …

Continue Reading about RESEARCH: What types of content are Australian marketers using? →

Survey reveals some interesting insights into the business of blogging today

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I've contributed a number of times and have always keen …

Continue Reading about Survey reveals some interesting insights into the business of blogging today →

Tips for creating content that engages people (new research)

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The more information-dense the online world becomes, the harder it is to cut through the noise and resonate with the right people - i.e. those that fit your designated target audience …

Continue Reading about Tips for creating content that engages people (new research) →