Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Reputation Revolution podcast

EP 182: From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In this week's episode of Reputation Revolution, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a …

Continue Reading about EP 182: From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful →

EP 181 Building a credible thought leader brand: why clarity, content, consistency & community matter

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Welcome to the podcast's season 4 opener in which I outline the importance of clarity, content, consistency and community when building a credible thought leader brand. This episode is designed to …

Continue Reading about EP 181 Building a credible thought leader brand: why clarity, content, consistency & community matter →

178: Creating a support team for your personal brand | PLUS The Social Revolution’s Tino Ho discusses CEOs and social media

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In this, the final episode for 2020, I dig into how I work with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus I …

Continue Reading about 178: Creating a support team for your personal brand | PLUS The Social Revolution’s Tino Ho discusses CEOs and social media →

177: Creating authentic video content in professional services | CASE STUDY – Pat Mannix, Paris Financial

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

This week's episode of the REPUTATION REVOLUTION podcast is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax …

Continue Reading about 177: Creating authentic video content in professional services | CASE STUDY – Pat Mannix, Paris Financial →

176: Building an influential personal brand | CASE STUDY – Jen Bishop, Interiors Addict

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

In this episode of the Reputation Revolution podcast, I speak with Jen Bishop - founder, publisher and owner of online publication, Interiors Addict.  Jen left her career as a journalist and …

Continue Reading about 176: Building an influential personal brand | CASE STUDY – Jen Bishop, Interiors Addict →

175: Revisiting the ‘Personal Branding Universe’, including key takeaways & highlights from season 3

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

I kicked off season 3 of the Reputation Revolution podcast back in May with a look at what I call the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a …

Continue Reading about 175: Revisiting the ‘Personal Branding Universe’, including key takeaways & highlights from season 3 →