Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014. According to Brand Quarterly: "Each of the Marketing Thought Leaders highlighted on this year's …
How Jeff Bullas built a global personal brand through blogging and social media
Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - …
Two reasons why your company is now in the publishing business
Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or …
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The power of writing with an ‘undiluted voice’ (interview with Ann Handley, author of Everybody Writes)
Ann Handley is all about empowering people to become better writers in a marketing context. Ann (above) is the Chief Content Officer of the 40-person education and training business Marketing Profs …
A world gone social with business leadership experts, Ted Coiné and Mark Babbitt
Ted Coiné and Mark Babbitt are authors of the new book - 'A World Gone Social: How Companies Must Adapt to Survive' - plus they run a multi-author leadership blog called Switch & Shift, which …
Why showing respect and adding value are key to winning trust in today’s social marketplace
The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs …