Sarah Mitchell is the head of strategy at Lush Digital Media. She won't like me saying this, but I consider her a thought leader in the area of content marketing. Why won't Sarah be …
Thought Leader Minute: Getting the most from the business events you attend
TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just …
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How entrepreneur Valerie Khoo leverages the power of social media and content marketing to build her brand and her business
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public …
The importance of cultivating a ‘village of support’ for your personal brand
It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you …
Joe Pulizzi discusses the state of content marketing in Australia
Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, …
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Content marketing in Australia continues to grow (report)
Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, …
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