Often when we talk about content marketing, or what I like to call ‘content-led communications’, we look at creating content that addresses our audience’s fears, their challenges, their pain points, …
The Creativity Episode – Paving our own path to creative expression, with Dr Marion Piper
When we think of creativity, what springs to mind? An artist painting their masterpiece in an attic? The writer beavering away on a novel, or a Hollywood film director in charge on the …
What’s your channel of expression? How Sally Prosser uses voice to grow her brand on TikTok and beyond!
Wow, what a fun and informative podcast interview with holistic voice and public speaking coach, Sally Prosser. Sally helps leaders, entrepreneurs and professionals to unleash the magic of their …
Unlocking the LinkedIn algorithm with Richard van der Blom
If you're wanting to elevate your professional profile and grow your reputation as a leading, credible voice in your industry, there's every chance LinkedIn should be a key part of your communications …
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The importance of profile, reputation and becoming a ‘credible authority’
In 1997, the management guru Tom Peters wrote in Fast Company: "Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the …
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How connection + credibility lead to commercial impact
🤘 Define your CREED 💪 Identify your CROWD ✍️ Create your CONTENT 🤔 Stoke people’s CURIOSITY 🤝 Build CONNECTION with like-minds 🙌 Spark CONVERSATION 🫶 Love your COMMUNITY 👊 Execute …
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