Today’s marketplace is crowded, noisy, interactive, multi-channel. Standing out and resonating with your story and your message has never been more challenging. But if you’re an aspiring thought …
How to raise your professional profile without having a blog
I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the …
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Professional speakers need more than just a media profile today
Since I joined the professional speaking circuit a few years back, I've been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others - like me …
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How to take charge of your ‘professional’ personal brand
I like to say you have a personal brand whether you like it or not. What people say about you (when you're not in the room), THAT is your brand; how people perceive you - how they feel as a …
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Building a strong personal brand in a conservative professional industry
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social …
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Why building a platform is critical for the success of your personal brand
If you’re going to build your personal profile and reputation as an authority in your particular field, then you'll need a platform from which to help you increase your visibility and deepen …
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