We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one's community, relationship building …
THUMBS UP: Bit of action on Australia’s ‘corporate’ content marketing front
While I might get a little antsy at the lack of progress on the content marketing front from Australia's corporate sector - let's face it, it's severely lacking, and what is a fast-growing trend has …
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Check out these two quality local content marketing and brand journalism podcasts
I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts - Brand Newsroom out of Perth, which has been one of my faves …
Why the future of marketing is heart first, calculator second
It's been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a 'connected brand' is a person, company or organisation …
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The power of podcasting and why businesses should take audio-on-demand seriously
I'm an unashamed fan of podcasts. I'd probably listen to some six hours' worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the …
Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com
Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced …