Additional menu

Trevor Young | PR Warrior | Content & digital communications strategist and coach

Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace

Content marketing

4 ways small business can out-gun big brands in the content marketing stakes

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Okay, so your business doesn't have deep pockets or the resources of a bigger brand, but that doesn't mean you can't tip the playing field to your advantage every now and then when it comes to social …

Continue Reading about 4 ways small business can out-gun big brands in the content marketing stakes →

Why content marketing should be top of mind for professional services firms and advice-based businesses

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are …

Continue Reading about Why content marketing should be top of mind for professional services firms and advice-based businesses →

Why content marketing should be top of mind for professional services firms and advice-based businesses

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Here are a couple of reality checks for owners and managers of professional services firms and advice-based businesses operating in today's hyper-connected marketplace. One, prospective clients are …

Continue Reading about Why content marketing should be top of mind for professional services firms and advice-based businesses →

The Business of Podcasting: How brands can include audio as part of their content marketing mix

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

The growth of podcasting shows no sign of slowing down as more and more people (producers and listeners) around the world catch on to the power of audio-on-demand content. It's one thing for an …

Continue Reading about The Business of Podcasting: How brands can include audio as part of their content marketing mix →

Content Marketing in Australia 2016: Creating engaging content remains the big challenge!

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

Producing content that engages audiences is the critical content marketing challenge currently faced by Australian businesses.  According to the just-released Content Marketing in Australia 2016: …

Continue Reading about Content Marketing in Australia 2016: Creating engaging content remains the big challenge! →

Are you considering content marketing for your professional services firm? Here’s a key question you need to ask first.

posted on

Trevor Young

Trevor Young

Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'

What is the number one question advice-based professional services firms need to ask before embarking on a content marketing program? It's breathtakingly basic but unfortunately when it comes to …

Continue Reading about Are you considering content marketing for your professional services firm? Here’s a key question you need to ask first. →