I like to call blogging the ‘traditional’ social media. It’s been around since the early 2000s; back then it was clunky to use and attractive probably only to the technically-minded. For the rest of …
It’s not a blog post, it’s a digital asset!
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their audience - …
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My interview for Canberra’s Small Biz Intelligence Network
I recently delivered a presentation for the Small Biz Intelligence (SBI) business network in Canberra. SBI focuses on “educating the entrepreneur” and business owner. It offers professional …
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The value a ‘socially visible’ CEO brings to the company they run
I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called …
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Becoming an influential ‘go-to resource’ in your chosen field
Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. A former journalist turned magazine publisher …
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How entrepreneur Valerie Khoo leverages the power of social media and content marketing to build her brand and her business
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public …