Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers. I've contributed a number of times and have always keen …
Three big lessons I’ve learned from 10 years’ blogging as PR Warrior
I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a 'dog year' (i.e. equivalent of 7 years), then I've been at this …
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How to raise your professional profile without having a blog
I love the concept of a blog. The fact anyone today can establish their own digital soapbox using a domain name they own and then set about publishing stories and sharing insights and ideas with the …
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Here are 6 important things to consider when planning your company blog
We recently published an article entitled: It’s what you DON’T do with your company blog that speaks volumes about your business. The upshot of that post was, if you neglect your company blog you …
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It’s what you DON’T do with your company blog that speaks volumes about your business
How many times do you see it - you're on a company's website and while you're there, you check out their blog. Ugh! It looks like an untended garden, unkempt and weed infested. It's got maybe a …
BLOGGING BEST PRACTICE: Here are seven inspiring examples of business-to-business blogs from the smaller end of town
It's no secret that a useful, content-rich blog can be super-effective in building visibility and credibility (not to mention traffic, leads and sales) for a business, whether it's large, medium, …