Ted Coiné and Mark Babbitt are authors of the new book – ‘A World Gone Social: How Companies Must Adapt to Survive‘ – plus they run a multi-author leadership blog called Switch & Shift, which attracts close to a million readers a year.
In this episode of the REPUTATION REVOLUTION podcast, Ted and Mark chat on how leadership and management styles honed during the Industrial Age need to transition to today’s social era in which listening, empathy and collaboration are key.
They riff on the importance of being human in business today; why ‘displaying your character’ is a key to success in social media; and how they’ve grown their respective followings on Twitter (Mark has 33,000 followers; Ted has 400,000). And finally, we discuss the question posed by Ted and Mark in their book: “Are experts obsolete”?
Here are some quotes from the interview:
- On how Ted and Mark have grown their blog to one million readers: “100 per cent social media.”
- “Our character is revealed whether we’re part of that process or not … if we choose not to be on social, then that says one thing about us.”
- On ‘mutuality’ (hat-tip Kare Anderson): “How are we both going to benefit from this relationship, from discussion, from this meeting?”
- “What people demand in this social age is we demand leaders who are ambassadors of their brand; when a brand is not represented on social, we don’t trust it as much, we don’t engage with the product as much.”
About ‘A World Gone Social’ 
The business world has entered a new era—one in which social media has fundamentally changed the way companies innovate, market, scale, build teams, and serve customers. Welcome to the Social Age. Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social provides the tools you need to build a socially enabled team that puts the customer experience first. You’ll discover what it means to create an “OPEN” network of partners, collaborators—even competitors. And you’ll learn why nimble and collaborative organizations will ultimately outlive their Industrial Age competition.
About Ted Coiné and Mark Babbitt
Mark Babbitt is CEO of YouTern, a community that enables those in career transition – from college students to workforce veterans – become highly employable by connecting them to high-impact internships, mentors and contemporary career advice. Follow Mark on Twitter – @MarkSBabbitt.
Ted Coiné is a business expert referenced by Forbes, Inc., SAP Business Innovation and Huffington Post for his leadership, customer experience and social media influence. He is a keynote speaker and chairman and founder of SwitchandShift.com. Follow Ted on Twitter – @tedcoine.
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