How to use FOMO marketing to build your personal brand with May King Tsang

May King Tsang is the UK-based queen of FOMO marketing. She is a FOMO creator, a social media reporter and a professional live tweeter.

May King’s specialty is to bridge the gap between social media and PR by helping to sell out conferences, workshops, festivals, launches, speaking gigs and summits by creating excitement beyond the four walls.

She works for conference organisers, but also keynote speakers and thought leaders who need to generate extra buzz from their appearances.

In this discussion you will discover:

What FOMO marketing is
May King’s personal branding journey – transitioning from making tea and being an influencer and a ‘tea note speaker’ to FOMO marketing expert
All about converting ‘lurkers’ to ‘buyers’
How to create FOMO for your personal brand every time you the attend an event
What you’re creating every time you respond to a question or comment in the socials
The value of having a social media correspondent on board for your next event.

This is a high-energy conversation – you really don’t want to miss out on this one!

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