The Reputation Revolution podcast is back for Season 5

My podcast REPUTATION REVOLUTION is back for another season – number five!

The mission of the podcast is to help entrepreneurs and leaders build visibility, influence and trust in today’s ‘reputation economy’ … in a respectful way.

Essentially we cover what I believe to be the five core pillars of building a successful and respected professional personal brand:

1. EMPOWER your voice (mindset)
2. ESTABLISH your voice (strategy)
3. ENHANCE the credibility of that voice (content)
4. EXTEND the reach of your voice (audience)
5. EXTRACT value from the profile and reputation you build in the marketplace (impact)

{ I explain more in this mini-episode (#204) – press ‘play’ on the audio player below to hear more! }

Playing the long game with Mark Masters (episode 205)

In the first interview of the season, I chat with Mark Masters – the founder of You Are The Media and We Are The Media – about all things content, community and being in it for the long haul.

This was Mark’s third appearance on the show, which provided me with the opportunity to walk him through the progress he’s made (and the lessons he’s learned) over eight years of You Are The Media (YATM).

{ You can listen to my chat with Mark here }

YATM essentially kicked off when Mark started producing his weekly newsletter, which he continues to publish to this day. A lot has happened since then, and content and community has been at the heart of all Mark’s efforts.

Across the course of the interview, Mark and I chat about:

• Consistency of message and the power of showing up regularly and delivering value (without the expectation of getting anything in return)
• Mastering one owned media channel first before moving on to a new one
• Experimenting with different mediums (Mark’s latest event was a truly online/offline hybrid effort)
• Building an online ‘space’ (a channel and an audience) before you need it
• Creating a multi-channel newsletter experience
• Web 3.0: building a community where everyone can take something from it (i.e. learning, business opportunities etc) – it drives itself and people enjoy being a part of it
• ‘Soft selling’ your business services (vs incessant pitching)
• “Don’t be the best – be the only” (Kevin Kelly) | “Don’t be the best – be their favourite” (Jay Acunzo)
• Having a following on social media does not a community make.

It’s all about connection folks … creating content, building a sense of kinship, delivering value (ongoing) and playing the long game!

{ You can listen to my chat with Mark here – or subscribe via your podcast app of choice! }