Ethical drivers are three times more important to company trust than competency, according to the newly-released 2020 Edelman Trust Barometer (Australia) research report. According to Edelman: For …
2020 Trust Barometer: Ethics and competency, Groundhog Day and ‘trust Darwinism’
Trevor Young
Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
