EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST
YOU are your most potent personal branding weapon.
You hold the key to your personal branding efforts; you hold the key to your differentiation in the marketplace; you hold the key to whether people are attracted to you, your thoughts and ideas, how you come across.
Essentially what we’re talking about here is authenticity and the importance of letting the ‘real you’ permeate everything you do from a thought leadership perspective, whether it’s creating content, being interviewed by the media or on a podcast, speaking on stage or simply interacting with people at functions or in the workplace.
In this episode of REPUTATION REVOLUTION I discuss the power of being “authentically you” when it comes to strategically building your professional personal brand.
What is authenticity anyway, and how can we use it to add to our narrative, grow our influence and make us stand out from others in our space?
This is not about creating a false persona that you think will appeal to the marketplace. This is about showing a bit of yourself, allowing the real you to be seen, read, heard and experienced during the course of your day-to-day professional life.
First-class content
Let’s face it, we live in a social age where there are plenty of clever people who are experts in their profession, industry, discipline or niche – they are really smart and all over their topic, just like you; they relentlessly create first-class content and distribute online, just like you; they deliver kick-ass presentations at events, just like you.
But what sets you apart from them, what differentiates you from the herd of experts who are out there getting noticed and building an audience, is your personality, your quirks, your philosophies and your unique take on life.
The goal of this podcast is to challenge the way you conduct yourself. Do you hold back from revealing too much about yourself in the fear you will be seen as “unprofessional”?
If so, I believe this entrenched traditional view of how we go about business will seriously hold you back from your thought leadership aspirations.
Examples of ‘authentic’ thought leaders mentioned in this podcast:
I hope you get something out of this episode of Reputation Revolution. Remember to subscribe on iTunes and not miss an episode! And if you enjoy what you hear, I’d really love it if you could leave a review on iTunes. Thanking you!
