Trevor Young | PR Warrior introduces …
The GASpod Project – year-long Guidance, Accountability and Support for a small group of like-minded professionals (starts in Feb.)
Want to chat further? Let’s Zoom
—> THE GASPOD PROJECT IS IDEAL FOR CREDIBLE INDIVIDUALS WHO ARE KEEN TO RAISE THEIR PROFILE AND REPUTATION IN A WAY THAT’S RESPECTFUL AND SUSTAINABLE. THE GOAL IS TO HELP YOU PROFIT FROM YOUR INSIGHTS AND IDEAS, YOUR KNOWLEDGE AND EXPERTISE.
Presented By
Trevor Young
PR & content marketing strategist & coach | personal branding mentor
Hi, my name’s Trevor. I’m a seasoned PR and communications practitioner with crazy amounts of experience in content marketing and social media, over and above the more traditional side of public relations. THIS IS MY ‘SECRET SAUCE’: a genuine ability to help my clients integrate their efforts across owned, earned and social media, in turn helping them to build and sustain a personal brand that’s known, liked and trusted, that’s top of mind with their audience and talked about in a positive way in the marketplace (which, of course, all serve as effective forerunners to commercial success).
A journalist by training, I have been neck-deep in the marketing trenches for over three decades, having worked with some of Australia’s largest PR and communications consultancies.
I have also run my own agencies, one of which was acquired by media buying giant Harold Mitchell; I also merged a second firm with the Melbourne office of Edelman, the world’s largest PR company, where I subsequently took up the role of Director of Strategy & Innovation for Australia.
Today, I help vision-led business owners and thought leaders develop content-led communications programs that build strategic visibility, influence and trust in the marketplace.
But I don’t just talk about it – I do it! I am a passionate content creator & social broadcaster, and have been for the past 14 years.
I still publish PR Warrior, the blog I started back in 2007 (it has been listed by both Smart Company and Search Engine Journal as one of Australia’s top business blogs). I also produce and host Reputation Revolution (217 episodes and counting), a podcast about personal brand influence. Plus I’m the author of two books, ‘microDOMINATION: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal Brand’, published by Wiley, and more recently, ‘Content Marketing for PR: How to build brand visibility, influence & trust in today’s social age’.
TEACHING +SPEAKING: Over the past 10 years I’ve honed my skills as a teacher and speaker.
I was one of three contributors to the world’s first accredited Diploma of Social Media Marketing, run by Social Media College; I’ve taught PR subjects at Swinburne and Box Hill TAFE; and I featured as an expert speaker for Squared Online, a global digital marketing and leadership course developed in conjunction with the Google Digital Academy. And I’ve spoken on stages across Australia and overseas, including Bangkok, Miami and the UK (you can check out a snapshot of speaking gigs here).
Brand Quarterly magazine has twice included Trevor on its global 50-Over-50 Marketing Thought Leaders list; Sydney Morning Herald named me as one of eight ‘heroes of Australian content marketing’, while Smart Company included me on its list of ‘Top Business Thinkers in 2018’. I have appeared on Channel 7 and Sky Business Channel, been quoted in The Australian, The Age and Virgin Australia’s Voyeur magazine, as well as interviewed on countless podcasts from Australia and around the world. More recently, I produced and hosted the weekly Brand Builders show on the Ticker TV digital news network.
Most importantly though, after spending much of my professional life working with major brands and organisations such as Foster’s, Ford, NAB, Cadbury, Coles, Optus, MYOB, News Ltd, Jetstar and Australian Unity – in more recent years I have focused my efforts on helping passionate and talented individuals: business owners and thought leaders in the areas of law, finance, education, property, healthcare, leadership, technology and social issues.
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This is what my client Tristan White has to say: “Trevor has worked closely with me on my personal brand for several years now. His strategic input is fantastic, as is his support and accountability in helping me to execute every day and week, from the content we produce, through to our social media efforts and the packaging of my brand in the form of products and services.”
Want to go deeper?
* Read my story here.
* Learn about my values here.
* Check out my media coverage here.
* Connect with me on LinkedIn.
* Follow me on Twitter.
Let’s break it down …
The GASpod Project is a high-level learning, planning and accountability group for credible entrepreneurs, experts and emerging thought leaders wanting to grow their authority and personal brand influence (in a respectful and sustainable way).It will run for 10 months of 2022: February-November inclusive.The group will be personally directed by me – Trevor Young aka ‘The PR Warrior’. I will act as your (a) strategist and guide, (b) supporter and cheerleader, (c) thought partner and sounding board … as well as your (d) personal ‘Chief of Accountability’It will incorporate learning and planning across the four cornerstones of my ‘Credible Authority Method’, which takes in (a) EMPOWER your voice – developing the right strategy and mindset, (b) ENHANCE the credibility of that voice – content creation and promotion, (c) EXTEND the reach of your voice – grow your audience and sphere of influence, and (d) EXTRACT the value from the profile and reputation you build – commercialising your personal brand. These four cornerstones represent a lot of inter-related strategic and tactical activity involved in building and leveraging a credible thought leader brand, including: developing a pragmatic strategy, owned media (becoming your own media channel), social media (deepening the level of connection you have with your followers), earned media (media relations, influencer marketing) … PLUS building a workable tech stack, writing and publishing a book, and exploring potential additional revenue sources that come with having a high profile and credible reputation.WHAT YOU GET. When you sign up for The GASpod project, you will receive (a) ongoing guidance and training for the full 10 months, (b) three 60-minute group Zoom calls per month, (c) access to a private WhatsApp group chat, (d) email communication with my good self, (e) access to my ‘little black book’ of contacts (I’ve built up quite a few over the journey!) plus (f) a copy of my latest book, ‘Content Marketing for PR’.BUT MORE THAN ANYTHING: The most important part about this group dynamic will be those in it, the cohort of like-minded individuals who come together regularly to contribute, listen and offer ideas and support. This is what’s it’s really about!The GASpod Project is a 10-month commitment; the monthly fee is $275 AUD (incl. GST), a total of $2750 for the year. Payment is month-by-month, but if you want to pay the full fee at once, a 20% discount applies.Like to chat further? Please book in for a no-obligation Zoom call (see below)
What are others saying?
“What I love about Trevor’s teaching style is how he can share what we all need to think about and apply, but also do it by continually sharing the proof. From a household name to the individual content creator making their mark on the world, Trevor’s insight and evidence is far reaching and puts it all into a real world context.”- MARK MASTERS, You Are The Media”Trevor connects the dots much faster than most. His ability to spot subtle shifts in human behaviour and connect this to how it will change the way we communicate is second to none.”- HEATH EVANS, Melbourne University Accelerator ProgramAND THIS: “We all have a story. A point of view. A belief and a conviction related to what it is we do… Yet, the ability to shape and tell a story, to take others on the journey in a curated and professional setting requires guidance, knowledge sharing and direction. Trevor has unlocked a framework to curate diverse forms of content – it’s been a great journey, and the best is yet to come!” (student from my recent ‘School of Influence’ program)”(Trevor’s School of Influence) program was absolutely brilliant! Perfectly timed, relevant information, fun, great conversations, thought-provoking, and the communications to support the program were on point!” (student from my recent ‘School of Influence’ program)
LET’S CHAT TO SEE IF THE GASPOD PROJECT IS RIGHT FOR YOU!
It’s important that before signing anything that you’re 100% comfortable with me personally, with how I go about things from the perspective of PR, content marketing and personal branding, and of course, my values and what I stand for. Plus, you need to be clear about what the 10-month mastermind program entails and the time commitment involved. Let’s chat first, absolutely no obligation!
NO RISK. If you find that after two weeks the program is not right for you, I’ll refund your money, no questions asked.
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