Being seen as a credible expert or thought leader in today’s ‘reputation economy’ brings with it a raft of benefits and opportunities potentially closed off to those leaders and professionals who are …
Learn how to become a credible, influential voice in your industry
We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build. There is an abundance …
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199: How to commercialise your expertise with online business strategist, Susanna Reay
Building a high-profile reputation as a trusted expert and leader brings with it benefits such as commercial opportunities. But how do you make the most of these opportunities? This is precisely …
194: Unpacking Stephen Waddington’s thought leader journey
Stephen Waddington is a genuine thought leader in the PR and communications space. A highly experienced business advisor and trouble-shooter, he is the founder of Wadds Inc., a UK-based …
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193: How Mark Schaefer has evolved his personal brand over time (part 2)
This episode is part two of my interview with world-renowned blogger, best-selling author and keynote speaker, Mark Schaefer. In part one, we talked about Mark's new book, Cumulative Advantage - …
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192: How to build momentum for your ideas with best-selling author, Mark Schaefer
At its essence, marketing today is about answering one question: “How can we be heard?” Mark Schaefer, featured guest on this episode of the Reputation Revolution podcast, poses the question: How …