As the saying goes: “If you stay ready, you don’t have to get ready” – nowhere is this truer than in the media commentary game.
If you work in a fast-moving issues-rich industry or environment and you want to elevate your profile as the go-to authority for the media, then you’d better be ready when a journalist or broadcast producer calls!
⏳ When it comes to news, time is of the essence.
Depending on the topicality of the story or issue, you often won’t have much time to get ready. Hence, you need to BE ready i.e. be flexible, know your stuff, and be on top of issues, trends and breaking stories relevant to your industry and area of expertise.
CASE IN POINT: UK-based cybersecurity expert, Jake Moore who nailed some amazing tier 1 media opportunities in the wake of last week’s global Crowdstrike outage. Check out Jake’s LinkedIn post below to see what media he managed to score! 🔥
OF COURSE — Jake has been at this game for a long time, building relationships with key media, delivering immense value for years, consistently building – building – building his profile and authority as a genuine cybersecurity expert in the eyes of journalists, editors, producers and presenters.
THE LESSON? Play the long game, deliver value, and *always* be ready to go at ‘the drop of a hat’!
(I’ve recorded a fascinating interview with Jake on my podcast Become Your Own PR Machine if you’re interested in his story and process for generating media coverage – available now via your podcast app of choice)
* PHOTOS: Via Jake Moore
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